The Creator

CARRY ØN. CARRIE ON was created by Ray Lee Howard, born and raised in San Francisco.

The meaning behind the name comes from a real season of life. In 2022, Ray was thinking about starting the brand, but at the same time, he was comfortable. He had the idea, the vision, and the creativity, but he had not fully stepped into it yet.

Then life shifted.

His living situation became uncertain, and the pressure became real. It reached a point where if certain choices did not work out, he honestly did not know where he would have ended up. But through that season, he kept going. He kept showing up every day. He kept working, creating, learning, and building, even when things were not clear.

That is where the name came from.

CARRY ØN. CARRIE ON is more than a brand name. It is a reminder to keep going through the uncomfortable seasons, the uncertain moments, and the pressure that comes with trying to build something from nothing.

If Ray had stopped, he would not have grown into the person he is today. He would not have met the people who support the brand now. He would not have found the opportunities, lessons, and purpose that came from continuing.

CARRY ØN. represents resilience, faith, growth, and the decision to keep moving forward even when life does not give you a perfect path.

This brand is for anyone who has had to keep going when nobody fully understood what they were carrying.

CARRY ØN. CARRIE ON